The objective:
Provide locally made gifts that would reflect the city, it's new branding, as Vancouver prepares to host the Olympics in 2010.
The strategy:
Working with the City of Vancouver's new brand including their colors- vibrant blue and green, we designed and locally produced their own signature scarves, complete with private label, gift box and story card, which reflects the city, it's interwoven community, and the natural environment that surrounds it.
The result:
A practical, easy to travel with gift that instantly communicating the City's values and new brand in a way that the public and recipients can instantly appreciate, proudly wear, and if want to use to collect those wonderful Olympic pins we all covet.
