The objective:
Create an original painting and limited edition prints of Monument Circle, Indianapolis, for The Coca-Cola Company to give in celebration of the NCAA Final Four Men's basketball event. Recipients were executives from The Coca-Cola Company, CBS and NCAA.
Strategy—our approach:
We chose an established artist with whom we were confident would be able to work under pressure of the tight deadline, guaranteeing a fabulous piece of art without compromising the important balance the clients art direction and his own creative license. Limited-edition giclees on canvas were elegantly framed after each was signed and numbered by the artist. Art cards and matching envelopes were created.
The result:
"They loved it...the cards were a really nice touch. Thank you so much."
S.D., The Coca-Cola Company, Atlanta
