The objective:
Provide Credential with an award for an incentive trip to New Orleans.
The strategy:
Working with Credential for the third time to provide awards, we knew quality, the artist and the medium we chose must reflect the destination. We chose a photographer from Louisiana who poignantly captures the city, and provided our client with limited edition black and white photographic prints, numbered and signed. We shipped the original to the event with enclosure cards for the recipients, letting them know a limited edition print would be waiting for them upon their return home.
The result:
Artwork as an award, that is iconic without a cliché or tourism style, that will be displayed in the recipients' home, a conversation piece they can proudly share and remember their experience with colleagues and family.
