The objective:
Design a 5-year service recognition award that is instantly recognizable as F5, something recipients would wear with pride.
The strategy:
The people that choose F5 are unique individuals: truly creative, imaginative, and intelligent. The awards need to reflect that uniqueness. By creating a custom woven scarf in a classic black with 5 stripes in F5's signature red, each stripe made up of 5 threads, F5's recipients will know that they are part of a special family. The custom enclosure card and custom woven label brandishing the F5 logo continue that personal message of belonging.
The result:
More than a gift but an experience of warmth, care and membership is reflected each time the recipient wears their scarf, a classic gift, never to go out of style and always fit perfectly.
"Every job you have done for us has been nothing less than perfect in every way. It has been an absolute pleasure to work with you."
C.C., F5 Networks, Seattle
