The objective:
 To create a unique gift of appreciation that acknowledges the recipient’s partnership with Credential. To source a gift that reflected the West Coast, the venue for Credential’s national conference that year.
The result:
By adding a stylish, contemporary twist to the traditional gift plaque, we recommended an open edition art piece. A precision-cut metal design of The Wolf is anchored in a solid cherry wood stand. In First Nations legends, the Wolf symbolizes leadership and loyalty, an appropriate icon for Credential to give its clients.
To accompany the gift, we researched and sourced a quote from Rudyard Kipling: “The strength of the pack is the wolf and the strength of the wolf is the pack.”
The quote was laser engraved on the back of each plaque. A gift card with information on the artist and the symbolism of The Wolf was also included with the gift, adding the personal touch the client wanted to achieve with their gifts.
Janet's perspective:
"The Wolf plaque embodies exactly what Credential wanted to communicate to its partners – together, they are the forerunners of new ideas, revered for their teamwork, keen instincts and caring community."
| “Your assistance and commitment to our project has been invaluable. My sincere thanks.” |
J. Fries
Credential Financial Inc., Vancouver |
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